WL Gore & Associates to Shut Down Gorewear Apparel Business
WL Gore & Associates, the iconic brand behind Gore-Tex technology, has announced it will close its Gorewear cycling and running apparel division. The decision comes as the company faces ongoing financial pressures, prompting a strategic move to exit the performance clothing market. Although the brand’s durable, weather-resistant fabrics have become legendary among athletes and outdoor enthusiasts, even the best tech sometimes can’t outrun tough market realities.
Orders Fulfilled Until March 2026
The company will continue fulfilling existing orders until March 31, 2026, giving fans and retailers a final window to stock up on Gorewear products. After that, it’s time to break out the tissues—or maybe just your old rain jacket. This closure marks the end of an era for high-performance sportswear, and signals how even established players must adapt to shifting economic tides.
If you’ve ever pedaled or jogged through a storm wrapped in Gorewear, you know the brand’s gear was more than just apparel—it was armor against the elements. The cycling and running community will surely feel the loss. But who knows, maybe your last Gorewear purchase will become a collector’s item!