The 2025 Black Friday sales have sent shockwaves through the wearable tech world, with Apple Watch prices dipping as low as $129. But there’s far more here than just a fleeting chance to snag a deal—this year’s offers represent a seismic shift in the smart device landscape.

Let’s pull back the curtain and see why these deals matter—not just to your wallet, but to the future of wearable tech and how Apple is playing the retail game in 2025.
Why This Matters
- Apple watches starting at $129 is unprecedented. This isn’t just a minor price cut; it’s a signal that Apple is aggressively courting new users, possibly eating into Fitbit, Samsung, and Garmin territory.
- Every new Apple Watch model is on sale. That’s a marked change from previous years, where discounts focused on older generations. Apple’s willingness to slash prices on its latest Series 11, for example, suggests a strategic shift to boost adoption and lock users deeper into its ecosystem.
What Most People Miss
- It’s not just about the watches. The deals extend to AirPods, iPads, and even non-Apple competitors, reflecting a broader tech price war for holiday shoppers.
- These discounts could become the new norm. With inflation impacting tech spending, brands are lowering prices to maintain market share. Apple’s deep cuts may pressure rivals to do the same year-round—not just on Black Friday.
- The entry-level Apple Watch SE is now within reach for students, fitness beginners, and gift-givers. Apple’s aspirational brand is suddenly more attainable, potentially accelerating mainstream smartwatch adoption.
Key Takeaways
- Steep Apple Watch discounts are likely to drive record sales this holiday season.
- Expect increased competition in the wearable space as Samsung, Google, and Fitbit respond with deeper promotions of their own.
- The Apple Watch ecosystem is now accessible to a much wider audience. This could mean more users for Apple’s health, fitness, and subscription services in 2026 and beyond.
Industry Context & Comparisons
- In 2024, the average smartwatch price hovered around $200-$250. A $129 entry price is a bold undercut.
- Apple’s wearables revenue hit $41.2 billion in 2023, up 7% year-over-year. These deals are poised to push that number even higher.
- Compared to Samsung’s Galaxy Watch and Garmin’s offerings, Apple’s Black Friday pricing is now more competitive than ever—erasing the old narrative of “Apple tax” premium pricing.
Pros and Cons for Buyers
- Pros: Major savings; access to Apple’s health and fitness software; more options for gifting; future-proof with the latest models.
- Cons: Temptation to overspend; some deals may be limited stock; features may overlap with existing devices (do you really need another screen?).
Action Steps
- Research which Apple Watch model fits your lifestyle (Series 11 for advanced users, SE for value seekers).
- Compare competing models—don’t just buy because of the Apple logo.
- Act fast—these deals are unlikely to last beyond Cyber Monday, and inventory can run out quickly.
The Bottom Line
2025’s Black Friday is a turning point for Apple and the entire wearables market. If you’ve been on the fence about getting a smartwatch, this is the moment to jump in. And if you’re an industry watcher? Pay attention: Apple’s pricing strategy is rewriting the rules for everyone.
















