Article Outline

If you’ve ever been told to wait for spring to buy your next vehicle, it’s time to challenge that advice. Winter isn’t just a good time to buy a car—it might be the best. While most people are busy coaxing their aging rides through snowy commutes, the smart shoppers are quietly landing the year’s best deals.

Let’s break down why braving the cold could save you thousands, and what industry insiders aren’t telling you.

Why This Matters

• Dealerships operate on thin margins and hate unsold inventory. Winter slows foot traffic, but their bills don’t stop—meaning they’re more motivated to negotiate.
• Automakers ramp up incentives and rebates in the winter months to keep sales steady despite frigid conditions. That means low APR financing, cash-back offers, and bonus features you might not see in peak season.
• Winter auto shows often coincide with special, local-only incentives. If you time your purchase with these events, you can snag offers unavailable the rest of the year.

What Most People Miss

• Dealers finance their own inventory. Each unsold car costs them money every month in interest. In winter, they’re extra eager to cut deals to avoid carrying that cost until spring.
• Buyers willing to brave the elements face less competition. Fewer shoppers means more attention and flexibility from sales teams.
• Trading in an older, unreliable vehicle before winter’s harshest hits can prevent you from getting stranded—and you may get a better trade-in offer as dealers pad deals to move new cars.

Key Takeaways and Data Points

• Historically, car prices dip between December and February, with some sources citing savings of up to 5% compared to peak months.
• Winter incentives are especially robust in snowbelt regions—think Chicago, Detroit, and Boston—where harsh weather keeps buyers at home and inventories high.
• Auto industry studies show dealerships are more likely to “sweeten the pot” with add-ons, better financing, or improved trade-in values during slower months.

Pros and Cons of Winter Car Shopping

• PROS:
  • Lower prices and bigger incentives
  • Less competition from other buyers
  • Potentially better trade-in deals
• CONS:
  • Limited selection as old model year stock thins out
  • Test drives can be trickier in bad weather
  • Snow and ice can hide cosmetic flaws on used cars

Timeline: How Winter Deals Unfold

1. December: Year-end clearance incentives kick in as dealers make room for next year’s models.
2. January-February: Foot traffic drops; incentives rise. Auto shows spark additional regional deals.
3. Late February: Dealers get anxious to clear inventory before the spring rush—prime time for negotiation.

Expert Commentary

“Manufacturers put a little extra on to try to entice people who go to the auto show to buy a car.” – John Hennessy, River View Ford owner (Chicago)

Industry pros agree: patience and a willingness to shop in the cold can pay off big. If you’re ready to trade up, don’t let the snow keep you home—let it work for you.

Action Steps for Savvy Buyers

• Do your research on winter incentives in your region
• Contact local dealers to confirm auto show specials
• Negotiate assertively—dealers have extra motivation in winter
• Bring your trade-in for appraisal when dealers are most desperate for sales
• Inspect vehicles carefully for hidden winter damage

The Bottom Line

Winter isn’t just about scraping ice—it’s about scraping up extra savings. If you’re willing to shop smart and brave the cold, you can score serious deals that vanish come spring. Don’t just survive the winter—use it to your advantage on your next car purchase.

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The Q4 2025 auto sales numbers are in—and they’re telling a far more nuanced story than just who sold more cars. While some brands are smashing records, others are sliding into irrelevance, caught off-guard by changing consumer tastes and rapidly evolving technology. Let’s dig into the trends, surprises, and what it all means for car buyers, automakers, and the industry as a whole.

Why This Matters

• The Q4 2025 sales shakeup shows which automakers are future-proofing their lineups—and which are stuck in the past.
• Hybrids and electrification are no longer trends. They’re the new reality for mainstream buyers.
• SUVs continue to dominate, but not all SUVs are created equal—innovation and timely refreshes make all the difference.

Key Takeaways

• Kia and Hyundai: Both posted record sales for the third year straight. Kia’s Sportage (+13%) and Hyundai’s Tucson (+14%) led the charge, proving that fresh, tech-forward SUVs are what buyers want. Notably, Kia’s Carnival minivan surged 44%—proof the right product can defy segment trends.
• Toyota: Nearly half of Toyota’s 2.1 million sales had an electric component. The hybrid-only Camry is a sales juggernaut, and the Grand Highlander (+91%) is a breakout hit. Toyota’s broad hybrid portfolio is paying off as rivals scramble to catch up.
• Honda: Flat overall, but the new Passport (+70%) became both a sales and critical darling, earning a coveted spot on Car and Driver’s 10Best list. The lesson? Smart redesigns can make a huge splash even in mature segments.
• Nissan Murano: A whopping 121% sales jump thanks to a full redesign. The takeaway: stale models kill momentum, but a bold revamp can spark a comeback.
• Dodge, Alfa Romeo, Volkswagen: The losers of 2025, all seeing double-digit declines. Aging lineups, slow EV rollouts, and discontinued hits (RIP gas-powered Charger/Challenger) left them bleeding market share.

What Most People Miss

• It’s not just about electrification—it’s about hybridization. Customers want efficiency but aren’t ready for full EVs. Automakers with robust hybrid lineups are cleaning up.
• The “SUV Boom” isn’t a free ride. Kia and Toyota’s sharp increases show that freshness and innovation matter more than just slapping an SUV badge on any vehicle. Stale or uncompetitive SUVs (Mazda CX-30, VW Tiguan) suffered double-digit declines.
• Performance and enthusiast models took a hit: Subaru WRX (-41%) and Mazda 3 (-25%) highlight the shrinking appeal of traditional sports cars and sedans in a market obsessed with utility and efficiency.

Timeline: Major Q4 2025 Sales Shifts

• Early 2025: Kia and Hyundai launch refreshed SUVs, fueling growth.
• Spring 2025: Honda’s new Passport launches to strong reviews and sales.
• Mid-2025: Toyota’s hybrid-only Camry becomes a sales leader; electrified lineup grows.
• Late 2025: Dodge’s transition away from gas muscle cars tanks sales; VW’s ID.4 EV rebounds but fails to offset broader losses.

Pros & Cons: Winners and Losers

• Winners
  • Invested in new tech (hybrids/EVs)
  • Launched compelling redesigns
  • Diversified their lineups
• Losers
  • Depended on aging models without updates
  • Failed to respond to electrification trends
  • Relied too heavily on single-hit vehicles

Industry Context & Trends

• According to IHS Markit, hybrid sales in the U.S. jumped over 30% in 2025, while EV growth slowed due to infrastructure and affordability concerns.
• More than 60% of new vehicle sales were SUVs in Q4 2025, continuing a decade-long trend.
• Brands like Kia and Toyota, which invested early in hybrids and flexible powertrains, are reaping the rewards—while laggards face painful losses.

“The companies that read the tea leaves and doubled down on hybrids are thriving. The ones content to milk aging models—well, the sales charts don’t lie.”

The Bottom Line

Adapt or fall behind. The Q4 2025 auto sales report isn’t just a scorecard—it’s a warning. Consumer priorities are shifting rapidly toward electrification, efficiency, and fresh designs. Brands that can pivot, innovate, and meet buyers where they are will win the next decade. Everyone else? Better hope their 2026 models land with a bang.

Sources:

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The automotive world just got a sneak peek at a future where the steering wheel might not always be the centerpiece of your car’s cockpit. At CES, Autoliv, the global leader in automotive safety equipment, unveiled a foldable steering wheel designed for the age of autonomous vehicles. While it may sound like a niche gadget, this innovation could reshape how we interact with car interiors—and it’s far more than just a neat party trick.

Why This Matters

As autonomous driving technology accelerates, so does the need for car interiors to evolve. The foldable steering wheel signals a fundamental shift in vehicle design: moving from driver-focused controls to flexible, passenger-oriented spaces. This isn’t just about comfort. It’s about enabling new use-cases—think mobile offices, living rooms, or entertainment pods—especially in Level 4 and Level 5 self-driving scenarios where the car is in full control over long stretches.

• Regulatory Catch-Up: Current laws don’t allow vehicles to ditch the steering wheel entirely, but innovations like this put pressure on regulators to rethink standards.
• Safety Prioritized: Autoliv’s two-stage airbag system—one in the wheel for manual driving, another behind the dash when folded—shows how safety can evolve alongside new features.
• Industry Ripple Effect: Expect rivals to race toward similar designs, just as airbags and seatbelts once sparked industry-wide adoption.

What Most People Miss

Most headlines focus on the novelty, but here’s what’s often overlooked:

• This is not just a gadget; it’s a test of public trust in autonomous systems. For many, the steering wheel is a psychological safety net. Will drivers feel comfortable relinquishing it, even when they technically don’t need to steer?
• It’s a leap in cabin flexibility. Imagine future ridesharing or robo-taxi fleets: a stowable wheel means easier entry/exit for all passengers, and more space for accessible vehicles.
• Safety trade-offs: Swapping airbags in real-time is a technical tightrope. If not perfectly executed, it could introduce new risks at the split second when control hands back to a human.

Key Takeaways

• Foldable steering wheels could become a key feature in next-generation autonomous vehicles, especially as cities push for shared mobility and less car ownership.
• Tensor—a new player planning to launch its autonomous EV with this tech in 2026—may be first, but expect established automakers to follow quickly if public and regulatory sentiment shifts.
• The innovation highlights a broader industry trend: rethinking interiors for a world where “driving” is optional.

Industry Context & Comparisons

• Racing Inspiration: Quick-release wheels have long been used in motorsport for driver convenience. Autoliv’s approach goes further by integrating it into the dash, prioritizing day-to-day practicality.
• Autonomous Interior Trends: Mercedes, Tesla, and BMW have all teased concept interiors with retractable controls, but Autoliv’s is among the first from a major supplier with clear production intent.
• Global Push: The first vehicle with this feature will hit the US, EU, and Middle East—regions with rapidly evolving AV regulations and high demand for mobility innovation.

Pros & Cons

• Pros: More space, easier access, futuristic appeal, adaptable for different driving modes.
• Cons: Regulatory hurdles, potential reliability concerns, and driver trust issues.

The Bottom Line

The foldable steering wheel isn’t just about comfort—it’s about reimagining what a car cabin can be. As the debate on autonomous vehicles heats up, expect features like this to spark both excitement and controversy. Will you trust your car enough to let the wheel disappear? The next few years will tell.

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The legendary Mitsubishi Montero is set to roar back onto the scene in 2028, resurrecting a nameplate that once defined rugged off-road adventure. But this isn’t just a nostalgia trip—Mitsubishi’s move is packed with implications for the SUV market and for the brand’s own survival.

Let’s break down what makes the new Montero worth watching, what most people are missing, and why this could be a pivotal moment for Mitsubishi.

Why This Matters

• Mitsubishi desperately needs a hit in the U.S. – Its lineup has shrunk and fallen behind rivals in both tech and appeal.
• Reviving the Montero taps into a growing off-road SUV trend, currently dominated by models like the Ford Bronco, Toyota 4Runner, and Jeep Grand Cherokee.
• The partnership with Nissan means shared expertise, but also a chance for Mitsubishi to reclaim its reputation for real-deal adventure vehicles.

What Most People Miss

• Platform ambiguity: The new Montero could ride on Nissan’s Frontier (midsize) or Armada (full-size) platform. This will hugely affect capability, size, and market position—but Mitsubishi hasn’t confirmed which.
• Hybrid power and off-road cred: Expect a Nissan-sourced twin-turbo V6 (potentially 425 hp!) and a plug-in hybrid, giving the Montero a unique edge as one of the few body-on-frame, hybrid-capable off-roaders.
• Brand challenge: Most younger buyers don’t remember the Montero’s glory days. Mitsubishi faces an uphill battle to convince them it’s not just another badge-engineered SUV.

Key Takeaways

• Heritage meets modern tech: The Montero’s return isn’t just about nostalgia. With hybrid options and a platform partnership, it aims to blend old-school toughness with new-age efficiency.
• Serious competition: The Montero enters a market crowded with icons—Bronco, 4Runner, Grand Cherokee. Its success depends on how well it can carve out a unique identity.
• Pricing and Positioning: Expect a starting price in the low $60,000s, likely with three rows and a robust feature set. This puts it squarely against mid-to-upper tier competitors.

Industry Context & Comparisons

• Off-road SUVs are booming, with sales of vehicles like the Bronco and 4Runner up double digits over the past three years.
• Mitsubishi’s global sales have lagged, with only 0.5% U.S. market share in 2023—far behind Toyota, Ford, and Jeep.
• By offering a hybrid, Mitsubishi could attract buyers who want capability without the gas guzzling—something most direct competitors lack.

Potential Pitfalls

• Badge engineering risk: If the Montero is just a Nissan in disguise, off-road purists will balk.
• Brand perception: Without a strong marketing push, Mitsubishi could struggle to overcome its “budget brand” image.
• Timing: With an expected arrival in 2027, rivals may have already moved the goalposts with updated models or new tech.

Timeline: Montero’s Comeback at a Glance

• 2023: Rumors of Montero revival gain traction
• 2024: Mitsubishi and Nissan deepen platform sharing
• 2027: U.S. sales of the new Montero expected to begin, starting around $60,000
• 2028: Full product launch and first customer deliveries

The Bottom Line

The 2028 Mitsubishi Montero is more than a comeback—it’s a bold bet on a booming off-road market and a last-ditch effort to inject excitement into Mitsubishi’s U.S. lineup. If they get the formula right, the Montero could become a cult favorite once again. But if not, it risks being lost in a sea of more established rivals. The real question: Is this the SUV that finally makes Mitsubishi relevant again?

Sources:

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• Mitsubishi Montero Overview – Car and Driver
• Mitsubishi EV News
• Toyota 4Runner
• Jeep Grand Cherokee
• Ford Bronco

The legendary Mitsubishi Montero is set to return to American roads after a two-decade hiatus. But this isn’t just a nostalgic reboot—it’s a bold play in the ever-evolving SUV landscape, and it could shake up the segment in ways most people aren’t expecting.

Here’s what sets the upcoming 2028 Montero apart, why its return matters for Mitsubishi and the industry at large, and what most headlines are missing about this SUV’s modern reimagining.

Why This Matters

• Strategic Partnership Evolution: Mitsubishi’s decision to base the Montero on the Nissan Armada isn’t just badge engineering. It signals deeper cooperation within the Renault-Nissan-Mitsubishi Alliance, potentially ushering in a new era of shared platforms and tech that could reshape the SUV market globally.
• Electrification on the Table: With rumors swirling about a plug-in hybrid variant, the Montero could become a rare beast: a large, off-road-capable SUV that doesn’t compromise on environmental responsibility. This would put Mitsubishi ahead of domestic and international rivals slow to electrify their biggest models.
• Reviving a Legacy Nameplate: The Montero was once an off-road icon, known for its Dakar Rally pedigree and global ruggedness. Its return is more than nostalgia—it’s a calculated move to reclaim a brand halo at a time when adventure SUVs are surging in popularity.

What Most People Miss

• Not Just a Rebadge: While the Montero will share bones with the Armada, Mitsubishi is expected to deliver unique styling, chassis tuning, and off-road tech. The company’s history of rally engineering could mean features and capabilities the Armada doesn’t offer.
• Segment Disruption: The full-size SUV field is dominated by GM, Ford, and Toyota. Mitsubishi’s re-entry, especially with a hybrid or PHEV, could siphon buyers seeking something fresher or more eco-conscious—especially as regulatory pressures mount.
• Global Implications: Mitsubishi’s SUV portfolio is limited in North America. A successful Montero relaunch could pave the way for more international models, or even influence Nissan and Renault’s future large SUV strategies.

Key Takeaways

• Expected Powertrains: Twin-turbo V6 (likely Nissan-sourced), with strong hints at a plug-in hybrid option—potentially a segment first for this size and class.
• Premium Features: Three-row seating, luxury trims, advanced off-road tech, and infotainment upgrades are all but guaranteed.
• Projected Price: Given the Armada’s $60,000+ starting price, expect the Montero to compete at the upper end, but Mitsubishi could undercut rivals to lure buyers.
• Timeline: Debut likely within the next two years, as a 2028 model. Watch for concept reveals and teaser campaigns soon.

Comparisons & Industry Context

• Similar Comebacks: Ford’s Bronco and Land Rover’s Defender both returned after long absences to huge fanfare. Both leveraged modern tech while honoring their off-road roots. Mitsubishi seems to be following a similar playbook.
• Electrified Rivals: Currently, full-size SUVs with true off-road chops and hybrid/PHEV options are scarce. Toyota’s Sequoia hybrid and Jeep’s Grand Cherokee 4xe (smaller) are the closest competitors, but neither matches the Montero’s unique heritage.
• Market Trends: SUVs now account for over half of U.S. auto sales. The thirst for adventure-ready, tech-rich, and eco-friendly SUVs remains unquenched—and Montero could hit the sweet spot.

Pros and Cons

• Pros: Iconic nameplate, likely advanced hybrid powertrain, strong off-road credentials, modern amenities.
• Cons: Pricing could be steep, faces entrenched competition, risk of being seen as just a rebadged Armada if differentiation isn’t clear.

Action Steps: What Should Shoppers Do?

1. Watch for Mitsubishi’s official announcements and concept reveals.
2. If considering a large SUV in the next 2-3 years, the Montero might be worth waiting for—especially if plug-in tech is a priority.
3. Compare spec leaks and initial reviews with rivals like the Armada, Sequoia, Tahoe, and Wagoneer.

The Bottom Line

The 2028 Mitsubishi Montero isn’t just a comeback—it’s a power move in a red-hot segment. If Mitsubishi nails the balance of heritage, innovation, and value, the Montero could do for the brand what the Bronco did for Ford: reignite passion and win over a new generation of adventure seekers. Don’t call it a comeback—call it a wake-up call for the full-size SUV world.

Sources:

• Source
• Mitsubishi 5-Year Plan
• Nissan Armada Overview

Autonomous vehicles (AVs) aren’t new—Waymo, Tesla, Amazon’s Zoox, and others have been testing robotaxis in cities for years. But the collaboration between Lucid, Uber, and Nuro to turn the Lucid Gravity SUV into a robotaxi, officially revealed at CES 2026, signals a seismic shift in how we’ll hail rides in the near future—and why the stakes are higher than most people realize.

This isn’t just another tech demo. The Gravity is set for production in Arizona this year, with Uber planning public robotaxi launches in San Francisco by late 2026. Here’s why this matters, what’s sneaky-genius about the partnership, and what it could mean for cities, riders, and the entire auto industry.

Why This Matters

• AVs at scale—finally? Most self-driving pilots have been limited in scope or geography. Uber’s integration and Lucid’s manufacturing muscle could help AVs cross the chasm from novelty to mainstream urban transport.
• Industry convergence: This marks a rare convergence of a luxury EV manufacturer, a delivery robotics company (Nuro), and the world’s largest ride-hailing platform. It’s not just about tech—it’s about business model synergy.
• Implications for human drivers: With Uber’s fleet poised to go driverless, the gig economy’s future is in question. Expect heated debates about regulation, labor, and urban mobility.

What Most People Miss

• The “Halo” isn’t just a design gimmick. The Gravity’s roof module houses high-res cameras, lidar, radar, and an LED light system that signals vehicle status—a clear bid to make AVs feel less alien and more approachable for everyday riders.
• Uber’s in-cabin UX overhaul: Riders will get interactive screens for climate, music, and real-time visualizations of the vehicle’s planned path. Subtle? Yes. But it’s a vital trust-builder for first-time AV passengers, reducing anxiety by making the ride’s logic transparent.
• Nvidia’s Drive AGX Thor platform: This isn’t just another computer in a car. Thor is designed for high-reliability, real-time decisions—think of it as the AV brain that can handle split-second urban chaos.

Key Takeaways

• The Lucid Gravity robotaxi puts a luxury, six-passenger EV at the heart of Uber’s AV ambitions, with full autonomous capability powered by Nuro’s systems.
• This move is timed right as other players—Waymo, Tesla, Zoox—are scaling up. The Bay Area will become an AV battleground in 2026.
• The focus on rider experience (screens, visual cues, customer support) shows Uber knows AV adoption hinges not just on safety, but on comfort and rider trust.
• Early testing (with safety drivers) is already underway, and full-scale production is starting soon. This isn’t vaporware—it’s happening.

Industry Context & Comparisons

• Waymo: Operating since 2018 in Phoenix and now San Francisco, but still geographically limited and with some public wariness after recent incidents.
• Tesla: Pushing “Full Self Driving,” but without the regulatory green light or the full suite of Lidar sensors (which Lucid, Nuro, and Waymo all use for redundancy and safety).
• Amazon Zoox: Focused on Las Vegas, with a custom shuttle design but no ride-hailing integration as seamless as Uber’s app.
• Unique Twist: Lucid brings premium EV cachet, Uber brings scale and network, Nuro brings AV expertise. It’s a triple threat competitors will be forced to address.

Pros and Cons of the Lucid Gravity Robotaxi Approach

• Pros:
  • High passenger capacity (up to 6)
  • Luxury ride and advanced safety features
  • Seamless Uber app integration
  • Clear visual cues and transparent AV behavior for riders
• Cons:
  • Potential job losses for human drivers
  • Unanswered regulatory hurdles in dense cities
  • Public trust still unproven at scale

Action Steps & What to Watch For

1. Monitor regulatory developments in California and other states—city councils and state lawmakers will play a huge role in AV rollout speed.
2. Watch Uber’s rider adoption rates—will passengers choose robotaxis over human drivers when given the option?
3. Keep an eye on labor negotiations—Uber drivers may push for new protections or alternative work as AVs scale up.

The Bottom Line

The Lucid Gravity robotaxi isn’t just another shiny tech launch—it’s a bold move that could redefine how we think about urban mobility, the gig economy, and the future of luxury EVs. With actual production and real-world pilots on the horizon, the Uber-Lucid-Nuro partnership is set to shape the next phase of the autonomous vehicle revolution. Buckle up—the robotaxi wars are just getting started.

Sources:

• Source
• Lucid Gravity Overview
• Tesla Model Y
• Jaguar I-Pace and Waymo

The 2026 Subaru Solterra isn’t just a refresh—it’s Subaru’s most compelling EV play yet, and it might finally give Tesla, Hyundai, and Ford a reason to glance nervously in their rearview mirrors. With a 25% range boost, supercharged charging speeds, and a punchier new XT trim, the Solterra is no longer the quirky outlier. Instead, it’s a real contender in the compact electric SUV game.

Why This Matters

• Subaru’s Solterra now hits up to 288 miles of range, putting it within striking distance of the Hyundai Ioniq 5, Kia EV6, and Ford Mustang Mach-E—three of the most popular mainstream EV crossovers.
• The switch to the NACS port (hello, Tesla Superchargers!) ends the charging anxiety for Subaru drivers and signals a broader industry pivot to a unified standard.
• 338 hp in the new XT trim and a 0–60 mph time of 4.3 seconds—that’s the quickest Subaru ever tested by Car and Driver. Finally, electrification means “Subaru fast” isn’t just a rally meme.

What Most People Miss

• This isn’t just a Toyota bZ4X clone. While it shares bones with Toyota, only the Solterra comes standard with AWD and the new performance-oriented XT trim. Subaru’s unique X-MODE traction control and off-road modes keep its rugged, outdoorsy cred alive.
• Real charging improvements: The jump from 100 kW to 150 kW peak DC charging isn’t just a number—it means 20-80% top-ups in just over half an hour, matching or beating some pricier rivals.
• Subaru’s carefully tweaked interior—with dual wireless chargers, a high-mounted digital cluster, and a panoramic sunroof—caters to the practical, comfort-first SUV crowd, not just early EV adopters.

Key Takeaways

• Range and Charging: The 2026 Solterra finally addresses the biggest knock against its predecessor. Real-world range now matches the segment average, and NACS access opens up 20,000+ Tesla Supercharger locations in North America.
• Performance: The base model’s 233 hp is respectable, but the 338 hp XT trim is a genuine surprise—more power than a Mach-E Select AWD, and nearly as quick as a Tesla Model Y Long Range.
• Practicality: Subaru’s focus on cargo (24 to 64 cubic feet), clever storage, and robust safety tech like adaptive cruise and blind-spot monitoring remains a selling point.
• Market Position: The Solterra’s price ($47K for the XT) keeps it competitive, especially with federal EV incentives still in play for some buyers.

Industry and Rival Comparison

• Hyundai Ioniq 5: Slightly more range (up to 303 miles), similar price, but lacks Subaru’s AWD-first ethos out of the box.
• Tesla Model Y: Still the range and charging king, but the Solterra XT is now closer in acceleration and offers a more traditional SUV vibe.
• Toyota bZ4X: Nearly identical underneath, but the Subaru’s AWD and performance focus sets it apart—think of it as the bZ4X’s more adventurous twin.

Pros and Cons

• Pros:
  • Massive range and charging upgrades
  • XT trim’s surprising performance
  • Standard AWD and off-road modes
  • Roomy, airy interior with practical tech
  • Access to Tesla Superchargers
• Cons:
  • Stiff ride in XT trim may not suit all tastes
  • No complimentary scheduled maintenance
  • Still lags Tesla in range, and Hyundai/Kia in ultra-fast charging

Action Steps & Practical Implications

• Prospective buyers: Consider the Limited trim for the best balance of luxury and value; go XT if you crave performance.
• EV shoppers on the fence: The Solterra now ticks the boxes on range, charging, and practicality—worth a test drive against Hyundai, Kia, and Tesla rivals.
• Industry watchers: Subaru’s adoption of NACS is another nail in the coffin for fragmented charging standards in North America.

The Bottom Line

The 2026 Subaru Solterra is no longer a “me too” EV effort. Subaru’s upgrades put it squarely in the compact electric SUV conversation, especially for those who want a do-it-all family hauler that doesn’t look or feel like a science experiment. The XT’s speed is the cherry on top. If you wrote off Subaru’s first EV, it’s time for a fresh look—the Solterra’s second act is surprisingly compelling.

Sources:

• Source
• NHTSA Safety Ratings
• IIHS Safety Ratings
• 2026 Solterra Touring XT Test
• Solterra Specifications

The 2027 Ram 1500 SRT TRX isn’t just another muscle truck—it’s a statement about where American pickups are headed. Ram’s latest SRT-badged beast brings a level of interior luxury that rivals, and in some ways outclasses, high-end SUVs. But why does this matter, and what’s hiding beneath the stitched leather and carbon fiber? Let’s dive deep.

Why This Matters

• The 2027 Ram 1500 SRT TRX signals a major shift: pickups are now legitimate luxury vehicles, not just workhorses.
• Ram is aggressively targeting buyers who might otherwise shop for a Range Rover, BMW X7, or Mercedes GLS—at a time when full-size SUV prices are skyrocketing.
• The blending of brute performance (SRT badge) and high-end comfort reflects changing consumer tastes—power, tech, and luxury are no longer mutually exclusive in the truck world.

Key Takeaways

• Hand-wrapped leather dashboard and genuine carbon fiber trim—materials usually reserved for six-figure luxury sedans.
• Heated, ventilated, and massaging seats in both the front and rear. Rear seats even recline—practically unheard of in pickups.
• Tech overload: 14.5-inch touchscreen (Uconnect 5), 12.3-inch digital gauge cluster, wireless dual charging pads, and a 900-watt, 19-speaker Harman/Kardon sound system.
• Performance focus: Launch control button placed next to AWD settings. Yes, in a truck.
• Special touches: Bloodshot Night Edition puts a TRX logo under glass on the console, red seatbelts and accents, and red-backed front tweeters.

What Most People Miss

• The TRX’s luxury isn’t just about comfort—it’s strategic. Ram is betting that even traditional SUV buyers are ready to cross over, especially as electric trucks and SUVs blur the lines between segments.
• The tech suite outpaces many luxury SUVs. For example, the Ford F-150 Raptor and Chevy Silverado ZR2 offer big screens, but the Ram’s combination of software (Uconnect 5) and hardware (charging, audio, seat tech) is stand-out.
• Ram’s attention to detail—like matching seatbelt color to interior accents and giving passengers as many comfort features as the driver—shows a real commitment to making the TRX more than a toy for one.

Industry and Market Context

• In 2023, the average transaction price for a new full-size pickup in the U.S. topped $60,000 (source: Kelley Blue Book)—luxury expectations are now the norm.
• Ram 1500 sales have consistently challenged Ford and GM for the top spot, driven by their focus on upscale interiors (first seen in the 2019 redesign).
• Competitors: Ford F-150 Raptor (off-road focus, less luxury), Chevy Silverado ZR2 (more rugged, less tech), Toyota Tundra Capstone (luxury, but less performance).
• Trend: As EVs like the Rivian R1T and Ford F-150 Lightning push tech boundaries, gas trucks are countering with over-the-top luxury and power.

Pros and Cons

• Pros:
  • Unmatched comfort and tech in the segment
  • Performance features usually reserved for sports cars
  • Rear passenger experience nearly as good as the front
• Cons:
  • Likely to come with a six-figure price tag
  • Fuel economy—don’t expect miracles
  • Some may see luxury touches as overkill for a truck

Timeline: How Ram’s Pickup Interiors Evolved

1. 2013: Ram 1500 wins Motor Trend Truck of the Year, praised for cabin quality
2. 2019: Next-gen Ram 1500 launches, setting new luxury benchmarks
3. 2021: TRX debuts, bringing supercharged V8 performance but still traditional truck interior
4. 2027: SRT TRX interior now rivals high-end sedans and SUVs in both features and finish

The Bottom Line

The 2027 Ram 1500 SRT TRX doesn’t just want to be king of the off-road or the drag strip—it wants to be the luxury throne on wheels. If you want a pickup that looks, feels, and pampers like a six-figure luxury car, Ram just threw down the gauntlet.

Action Steps for Buyers

• Compare the TRX directly with luxury SUVs and other high-end trucks—don’t assume a pickup can’t match them on comfort.
• Test all the tech features—Uconnect 5 and Harman/Kardon system are worth a deep dive.
• Consider rear seat comfort if you’ll have frequent passengers—Ram’s reclining, massaging rear seats are a game changer.

Sources:

• Source

The 2026 Lexus IS refuses to go quietly into the night. After more than a decade and multiple facelifts, the IS sedan gets yet another refresh and a significant price hike. But beneath the shiny new face and upgraded tech, there are deeper stories and industry signals most people miss.

Why This Matters

• The IS’s survival is a statement about Lexus’s strategy in a shrinking sports sedan market. As automakers rush into SUVs and electrification, Lexus chooses to double down—at least temporarily—on a traditional, gas-powered sedan. This bucks the trend and signals that not all buyers are ready to give up on the analog driving experience.
• Lexus trims fat to survive. By killing off the IS500 and its V-8, Lexus is clearly prioritizing efficiency and profitability over raw performance—a move that mirrors the industry’s slow but steady retreat from enthusiast-first models.
• The price hike is more than sticker shock—it’s an industry bellwether. The new IS350 starts at $48,090, up $6,260 from the IS300 it replaces. This isn’t just inflation; it’s a bet that buyers will pay more for ‘premium’ and tech, even as the actual car changes little under the skin.

What Most People Miss

• This is the third facelift for an 11-year-old platform. In car years, that’s practically Jurassic. Instead of investing in an all-new IS, Lexus is squeezing every last drop out of the existing bones—likely to bridge the gap until a next-gen EV or hybrid arrives.
• Enthusiast drivers get a mixed bag. Yes, the IS350 keeps its V-6, but the loss of the IS500’s V-8 marks the end of an era. The new electric power steering and suspension tweaks are promising, but they’re incremental rather than revolutionary.
• Interior upgrades are flashier, but not game-changing. The jump to a 12.3-inch screen and better materials are overdue. Yet, the tech and cabin still lag behind segment leaders like the BMW 3 Series or Genesis G70 in innovation and luxury.

Key Takeaways

• 2026 IS350 is now the only option—no more four-cylinder or V-8. You get a 311-hp V-6, rear- or all-wheel drive, and two trims (F Sport Design and F Sport).
• New look, new price, but same old bones. The IS gets a sharper grille, bigger screens, and cabin tweaks, but mechanically, it’s mostly familiar territory.
• Pricing leaps into near-luxury territory. The base IS350 F Sport Design is $48,090, with AWD adding $2,000 and the F Sport trim starting at $50,540.

Industry Context & Comparisons

• Segment Shrinkage: The compact luxury sedan market is shrinking as SUVs dominate sales. In 2023, sedans accounted for less than 25% of U.S. new vehicle sales, down from over 50% a decade earlier.
• Competitor Moves: BMW, Audi, and Mercedes-Benz continually update their compact sedans with new platforms, electrification, and tech. Lexus’s strategy of repeated facelifts rather than a full redesign stands in stark contrast.
• Electrification Looms: Lexus plans to go all-electric by 2035. The aged IS is likely a placeholder until a true EV successor arrives.

Timeline: The Lexus IS Saga

1. 2014: Current-generation IS launches.
2. 2020: First major facelift.
3. 2023: Second facelift, more tech.
4. 2025: IS500 Ultimate Edition signals V-8’s imminent death.
5. 2026: Third facelift, IS500 and IS300 dropped; only IS350 survives.

Pros and Cons

• Pros:
  • Classic, rear-wheel-drive sports sedan feel
  • Reliability and build quality
  • Upgraded tech and materials
• Cons:
  • No more V-8 excitement
  • Steep price increase
  • Platform is dated compared to rivals

The Bottom Line

The 2026 Lexus IS is a survivor in a world rapidly moving beyond what it represents. It’s a love letter to those who still care about rear-wheel-drive sedans, but the writing is on the wall: the clock is ticking. The hefty price increase, loss of enthusiast models, and reliance on an old platform make this a swan song, not a new beginning. Still, for loyalists and those seeking a reliable, sporty sedan with a dash of old-school flair, the IS350’s persistence is a small but significant victory.

Sources:

• Source
• 2025 Lexus IS Ultimate Edition
• Best Sports Sedans

The anticipation around the 2028 Mitsubishi Montero revival is more than just nostalgia—it’s a potential game-changer in the SUV landscape. After years in the automotive wilderness, Mitsubishi is finally preparing to put a true off-roader back on the map, according to a tantalizing new teaser video. But beneath the surface, this move says a lot about changing consumer tastes, the SUV market’s evolution, and Mitsubishi’s global ambitions.

Let’s dig past the hype and explore why this matters for SUV fans, industry watchers, and the Mitsubishi brand itself.

Why This Matters

• The SUV segment is hungry for authentic off-roaders. Most new models chase urban comfort, but vehicles like the Ford Bronco and Jeep Wrangler prove there’s still demand for real adventure machines.
• Mitsubishi’s comeback could disrupt a stagnant SUV niche. The Montero (or Pajero, as it’s known worldwide) once defined rugged reliability. Its return could force competitors to up their game.
• It’s a test of Mitsubishi’s global strategy. After years of lackluster releases in the U.S., this is the company’s boldest move to recapture lost market share and relevance.

What Most People Miss

• The Montero’s legendary rally pedigree isn’t just marketing fluff—the SUV dominated the Dakar Rally with 12 wins, a feat unmatched in SUV history. That DNA matters for credibility.
• Timing aligns with Mitsubishi’s broader five-year plan to refresh its lineup and invest in electrification and adventure-ready models.
• Trademark activity and spy shots show this isn’t just a concept or tease—it’s a nearly production-ready vehicle, with test mules already spotted.
• Possible electrification or hybrid powertrains could set the Montero apart, especially as rivals like Land Cruiser and Bronco eye greener options.

Key Takeaways

• Revival of a legend: The Montero’s comeback isn’t just about one model—it’s about reviving Mitsubishi’s adventurous spirit.
• Consumer demand for authenticity: The success of the Bronco, Wrangler, and Defender highlights a shift back to vehicles that offer genuine capability, not just SUV styling.
• Strategic market timing: With global SUV sales climbing (over 45% of new car sales in 2023 were SUVs, per Statista), a unique offering could capture attention and wallets.
• Brand reinvention: If executed well, the Montero could serve as a halo product, helping Mitsubishi shake its “afterthought” reputation in North America.

How Does It Compare?

• Toyota Land Cruiser 250: Just relaunched, also blending heritage with modern tech—direct competitor in the “real SUV” space.
• Ford Bronco: Proof that there’s strong demand for retro-inspired, off-road-focused vehicles.
• Jeep Wrangler: The perennial benchmark for off-road fun, but with a loyal (and sometimes price-sensitive) audience.

Timeline: The Montero’s Road Back

1. 2006: Last Montero sold in U.S. showrooms.
2. 2022: Mitsubishi trademarks “Montero” with the USPTO.
3. 2023-2024: Camouflaged test mules spotted; teaser video hints at imminent unveiling.
4. 2028: Expected model year for next-generation Montero launch.

Pros & Cons Analysis

• Pros:
  • True off-road heritage
  • Potential electrification
  • Global fanbase
• Cons:
  • Mitsubishi’s U.S. dealership network is thin
  • Brand needs to rebuild trust and excitement
  • Fierce competition from established off-roaders

The Bottom Line

The 2028 Mitsubishi Montero is more than a returning nameplate—it’s a litmus test for whether automakers can recapture the magic of their golden years in a radically changed market. If Mitsubishi nails the formula (heritage looks, modern tech, real capability), expect the Montero to be a disruptor rather than just a nostalgia play. For SUV fans, the next chapter in the Montero story could be the most exciting yet.

Sources:

• Source
• SUV Market Data
• Mitsubishi Five-Year Plan