Florida Governor Ron DeSantis has once again thrown a curveball in his ongoing feud with Disney, this time suggesting the state could build a competing theme park right next to Walt Disney World in Orlando. The idea had CNN panelists laughing out loud, but beneath the surface, there’s more at stake than just political spectacle.

Why This Matters
- Disney is not just a theme park; it’s a $75+ billion economic engine for Florida, directly employing over 75,000 people and drawing millions of tourists every year.
- The governor’s threat isn’t just a spat – it signals how political power can attempt to reshape business landscapes, and how corporate free speech is increasingly under fire.
- The standoff could set a precedent for how states (and politicians) interact with major employers who step into political debates.
What Most People Miss
- Building a “competing” theme park is far more than breaking ground; it’s a multi-billion-dollar, multi-decade gamble with no guarantee of success. Universal, SeaWorld, and Legoland already compete in the region, yet Disney’s economic moat (brand, scale, fan loyalty) is legendary.
- This isn’t just about Disney’s politics. The back-and-forth is a warning shot to any large corporation thinking of publicly opposing state policy.
- Experts point out that attracting another entertainment giant would require massive incentives, zoning changes, and years of infrastructure investment – all funded by Florida taxpayers.
Key Takeaways
- Political posturing has real-world costs: Even the threat of state retaliation can chill corporate speech and destabilize business investment.
- Disney’s dominance is hard to touch: The company’s unique scale, creative output, and central Florida footprint make it almost untouchable, regardless of political headwinds.
- This feud is a litmus test: How far will politicians go in using government levers to punish or pressure private companies?
Industry Context & Comparisons
- Disney’s Orlando resort is the largest single-site employer in the U.S. and generated an estimated $40 billion in economic impact for Florida in 2019 alone.
- Previous attempts to unseat Disney (think: Hard Rock Park, failed regional competitors) have fizzled spectacularly. The Magic Kingdom isn’t easily dethroned.
- This isn’t the first time politics have clashed with business giants – remember Amazon’s HQ2 saga, or tech companies facing state-level pushback over policy stances?
Timeline of the Disney-DeSantis Clash
- 2022: Disney opposes Florida’s “Don’t Say Gay” law, sparking DeSantis’ ire.
- 2022-2023: DeSantis moves to dissolve Disney’s self-governing district in Orlando.
- April 2023: DeSantis floats the idea of a state-built theme park competitor.
Pros and Cons of the Threat
- Pros (for DeSantis): Political points, energizing the base, signaling corporate accountability.
- Cons (for Florida): Potentially billions in wasted taxpayer dollars, damage to state’s business-friendly reputation, risk of losing one of the world’s most powerful brands.
“My stomach is hurting from laughing.” – CNN panelist, reacting to the governor’s threat
The Bottom Line
While the idea of Florida building a Mickey Mouse rival may sound like comedy, the underlying power struggle is no joke. As state governments flex their muscles against iconic corporations, the outcome will shape the future of business, politics, and free speech across the nation. For now, the only real competition is for who can deliver the best punchline – but the long-term stakes are serious for everyone involved.

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